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1. What categories of data does the product or service collect from me?

  • Agronomic Data

  • Land Data

  • Farm Management Data

  • Machine Data

  • Weather Data

Granular Business collects any or all of these at the choice of the customer.

Operational and agronomic data such as plans or actuals related to planting, product application, scouting, irrigation, harvesting and other activities, including what products are used, which tasks are done when, and by whom;

Land data such as digital shapefiles of customer’s field boundaries as well as ownership and lease information related to those field boundaries;

Financial data such costs associated with operational and agronomic activities, contracts and settlement information, and other data related to revenue, costs or resultant profit for a customer’s operation;

Machine data that is imported on a customer’s behalf from third-party equipment manufacturers or software companies; and

Granular’s characterization of what data we collect from the producer is defined as “Your Data” in Section 1.11 of our Software Service Agreement.


2. Do the ATP’s agreements address ownership of my data after my data is transferred?

As specified in our Section 3.1 of our Software Service Agreement, customers own the data that they put into Granular.  We reserve a license for certain use of that data, primarily for the customer’s benefit, as outlined in our agreement.

Aggregate Data is owned by Granular as explained in Section 3.5 of our Software Service Agreement.


3. If the ATP contracts with other companies to provide data related services, does the ATP require these companies to adhere to the ATP’s privacy policies with me?

Under Section 4.3 of our Software Service Agreement, we are bound to maintain the confidentiality of customers’ data when engaging other companies to provide data related services.  Likewise, section 4.3 requires such other companies to maintain customers’ data as confidential.


4. Will the ATP obtain my consent before providing other companies with access to my data?

We are not permitted to provide third parties with access to customers’ data except in two circumstances, as outlined in Sections 4.3 and 4.4 of our Software Service Agreement:

  1. On a confidential basis to Our employees, service providers, consultants, representatives and agents who would need to have access to your data for the provision of Granular’s services; and

  2. If disclosure was compelled by an applicable court, legislative or administrative body, under Federal or State law, or if necessary to protect personal safety or breaking the law.

In addition, Section 3.2 of our Software Service Agreement prohibits certain uses of our customers’  data in relation to our Affiliates, including DowDupont and Pioneer Hi-Bred.

Note that Affiliates like DowDuPont and Pioneer Hi-Bred are not considered third parties, however Section 3.2 of our Software Service Agreement restricts how your data and aggregate data is shared with Affiliates.


5. After I upload data to the ATP, will it be possible to retrieve my original complete dataset in an original or equivalent format?

Granular may in some cases convert customers’ data into a different digital format than originally submitted. However, the data is accessible by customers upon request during the term of their agreement and up to 30 days after terminating the service. This is outlined in Section 3.6 of our Software Service Agreement.


6. Will the ATP notify me when its agreements change?

Our commitment to provide notice of changes to our software services agreement is found in Section 10.3 of our Software Service Agreement. In the event that we modify the terms, we will notify our customers of the change. Customers have the ability to consent to the changes by continued use of the Services or may contact Granular in the event they do not consent.


7. Will the ATP notify me if a breach of data security occurs that causes disclosure of my data to an outside party?

We will notify customers if their data is inadvertently breached or disclosed to a third party, as specified in Section 10.5 of our Software Service Agreement.


8. Upon my request, can my original dataset be deleted when my contract with the ATP terminates?

Given how we incorporate customer data in our aggregate data set, the original dataset cannot be deleted. However, as specified in Section 3.6 of our Software Service Agreement, we will remove any identifying information from customers’ data upon request, within 30 days of terminating the service.


9. Do the ATP’s agreements establish how long my original datasets will be retained?

Pursuant to Section 3.6 of our Software Service Agreement, we agree to maintain a record of customers’ data for at least 30 days following termination of the services.


10. Do the ATP’s agreements address what happens to my data if the ATP is sold to another company?

According to Section 10.8 of our Software Service Agreement, any successor of Granular would have the same rights and obligations with regard to customers’ data as Granular does today.