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ADT Certified Company Feature

Each month, we will feature an Ag Data Transparent Certified company in our newsletter highlighting their trustworthy services and spotlighting the success they have had with Ag Data Transparent. This month’s featured member company is Beck's Hybrids promoting their farm-management platform:

Beck's FARMserver

Everyone has a different reason for becoming Ag Data Transparent (ADT) certified. For some, that reason is necessity. Newer companies often require backing by an organization like ADT to gain customers’ trust. Other businesses, like Beck’s, already have long-established relationships with their customers. Their reason for getting ADT certified? It’s best practice.

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Ideas Worth Sharing 💭

Why ADT is a necessity for Farmers and Ag Tech Companies

In 2017, use of precision ag technologies such as yield monitor with GPS, satellite imagery, and guidance and autosteer by producers increased across the board. Data-intensive guidance systems has increased in use dramatically, from 34% in 2013 to a projected 72% in 2020. Additionally, variable rate precision technologies are expected to increase, as producers look for more efficient ways to farm.

Chart: Farmer use of precision technologies, estimated by retailers. 2020 numbers are projections.   2017 Precision Agriculture Dealership Survey, Purdue University

Chart: Farmer use of precision technologies, estimated by retailers. 2020 numbers are projections.
2017 Precision Agriculture Dealership Survey, Purdue University

Recent technologies have increasing bandwidths, with more data being collected every day that a farmer produces and uses such technology. With the increased use of data-gathering technologies, it is imperative that dealers earn the Agriculture Data Transparency certification. This certification increases producer confidence, as well as establishes a clear understanding of what data is being gathered and how it will be used. As more technologies become available, producers will be generating more data, and the need to be transparent will become increasingly important.
 
Allison Wilton
American Farm Bureau Federation
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ADT wants to help companies put the proper contracts in place to ensure that they are holding customers data properly.

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From its start as a one-man soil and crop management consulting service in 1989 to its team of 50 working in GPS Sampling, microtopographic plotting, land-leveling plans, and soil erosion control, Logiag has always put the customer first. They carry on that motto today regarding ag data.

Learn more about Logiag  →


Check out our new video about ADT and what it means for Farmers, Ranchers, and Companies dealing with Ag Data.