FrieghtWaves: First major ag company John Deere gets on board the transparency data chain

Perhaps one of the problems for the lack of transparency and widespread adoption of technology for farmers and the agricultural community at large, is the association of bitcoin with blockchain. While the two have emerged into the mainstream at about the same time, and, yes, both are virtual, they are two different things.

Blockchain is really quite simple, and something that within the supply chain context is a reasonable solution that could (without wanting to overstate its potential) effectively transform the ag business. It's a decentralized and secure ledger that proves traceability. Bitcoin is a cryptocurrency that is designed on a blockchain reporting system.

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Todd Janzen