Simple Steps, Valuable Seal: Becoming ADT Certified

Weather. Markets. Geopolitics. Labor. Anyone who thinks farming is “simple” has not stopped to ponder the many dynamics that farmers must address on a daily basis. Each element of farming brings with it technology and data generation. Ariel Wiegard, ADT Board President who is with the American Soybean Association, shares in this video clip about the high tech realities of farming today.

Providing simple, straightforward answers about complicated technology platform contracts is one way ag tech providers can help farmers navigate innovation and have confidence in how their operation’s data is being used. Enter ADT. Our certification process helps companies clearly explain answers to key questions and post them on our website so a farmer can review them any time day or night. Todd Janzen, ADT Administrator, explains the process in this video clip including what happens if a company’s answers are not initially clear or in line with ADT standards.

While the process is straightforward, earning the ADT Certification Seal is not a “slam duck.” As Todd described, companies must be willing to put in the work to achieve permission to use the seal.

Farmers have a lot to manage on a daily basis, and knowing a company has earned the ADT Seal provides a simple way to know their data is managed as they wish. #ADTSimplicity