In 2009, one of the future founders of Conservis had just finished speaking at an ag conference when a group of farmers approached his table. They were having a heck of a time with harvest and were beyond frustrated. There were multiple trucks in multiple fields running to multiple destinations. Spreadsheets, hand-written records and receipts were piling up. Trying to manage it all—from scheduling to tracking yields to reconciling payments—was out of control. Real money was blowing away in the wind. That’s how Conservis got its start one decade ago: simply by listening.

When it comes to collecting and utilizing ag data, AgDNA knows a thing or two. So, when Ag Data Transparent came onto the scene offering companies and farmers education around best practices for their data, AgDNA was excited to get involved

ADT’s Model Ag Data Use Agreement is based on the company’s 13 Core Principles which ensure privacy and security for ag data. The Model Agreement addresses farmers’ data security concerns at all stages of the data cycle: starting with origination, covering storage and usage, and concluding with termination of a contract.

Everyone has different reason for becoming Ag Data Transparent (ADT) certified. For some, that reason is necessity. Newer companies often require backing by an organization like ADT to gain customers’ trust. Other businesses, like Beck’s, already have long-established relationships with their customers. Their reason for getting ADT certified? It’s best practice.

“Our research has proven that there is still a large deficit in customer trust with Ag-tech companies who manage farm data. At FCC, this is something we have worked extremely hard to build and will continue to take very seriously.” Thomarat credits Ag Data Transparency with helping them achieve this.